SMS Marketing

January 28th, 2012 by admin No comments »

SMS Marketing ImageSince text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.

The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”.

Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.

It’s not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.

SMS can generate very high levels of response, but a campaign must leverage the medium’s strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value and / or entertainment in each SMS message.

It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.

Successful SMS marketing is about:

- Saying the right thing.

- To the right person.

- At the right time.

The greatest strength of SMS is its immediacy. Examples of how to use it are:

Voting

Voting is an exciting way to engage your audience and let them have their say. Big Brother 3 created 3 million votes.

Instant Win

Instant win prizes where customers can find out if they have won a prize straight away really work.

Timed Vouchers

Timed vouchers drive footfall into your store, bar, club, theatre, cinema, petrol station etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS advises time the voucher becomes invalid.

Customer Service

Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.

You are only limited by your imagination!

Newspapers at Large

January 25th, 2012 by admin No comments »

Newspapers at Large ImagePeople throughout their lives have always tried to establish good contact with anyone they can easily communicate with. And mass media has made this desire of every individual possible.

The newspaper is one of the oldest forms of mass media and it has several advantages over the other forms of media. For one, it can be read in almost every condition. It can give you detailed information of a story much more than the others and you can keep it for now and read it later on. Some news do not easily lose their importance for a week or month, thus, it is possible to re-read the paper anytime.

After the newspaper companies gathers the news they present it to readers as soon as possible. Doing this, the educating and giving information role of newspapers are very important. With this in mind, the function of newspapers includes educating the readers, providing information, amusement and promotion and advertisement. Because of this, newspapers help develop the way of thinking of humans and motivate them to deal with what is going on around them. Likewise, newspapers give people a chance to forget their problems and rest their minds from worrying even for a few hours everyday.

Since the day the very first newspaper made its appearance there have been many changes to it – from the way it looks to the manner it presents the news. One of the most essential tasks of newspapers is its contribution to the economic and industrial development of a country through its integration of the people’s voice. There are so many ways newspapers can help people today. People who know more about current events often find it easier to talk to other people because they have more subjects to talk about.

The world of technology that is blossoming in our very eyes has made global interaction possible. Perhaps newspapers that are on actual papers are becoming objects of our past. Newspapers in the Internet are common nowadays. This makes accessing newspapers faster and easier. Nevertheless, responses to this advancement in the newspaper industry have been met differently by publishers. For instance, some have required their reporters to write stories for both print and online. They have tried to integrate the Internet in every aspect of their operation.

Although the future of the newspaper industry is cloudy because readership is slowly decreasing as a result of competition from the Internet and the television, publishers, writers and reporters for newspapers continue to gather and develop stories that people love to read. With their continued dedication to responsible journalism, newspapers will continue to be delivered to our doorstep every morning.