Archive for April, 2011

The Online Brokerage Industry

April 6th, 2011

The Online Brokerage Industry ImageThere’s much to learn about the online brokerage industry. Unfortunately, many investors learn this the hard way.

With so many options available, choosing the right broker is as crucial as making the right investment.

For years, investors were accustomed to paying $9.95 or higher per trade based on their account equity or trade activity. However, those days have come to an end.

When evaluating brokers, keep these factors in mind:

* How fast can the broker execute my trade?

* What type of technology does the broker use?

* What level of customer service does the broker provide?

* How much will the broker charge me per trade?

The competitive nature of the new online trading industry has led to lower commission rates for all investors. While well-known brokers such as Ameritrade or ETrade are still charging around $10 per trade, smaller firms can charge less than $3.

Investors willing to look beyond the industry leaders also may find that smaller brokers, such as RushTrade, have more to offer in other areas, including customer service, order routing and trading technology.

RushTrade has made a name for itself as a leader among online brokers when it comes to fast, reliable trading and customer service. With the increase in competition among online brokers, RushTrade has structured its commissions to attract every type of investor.

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online brokerage industry

Be a Good Presenter for Your Product

April 2nd, 2011

Be a Good Presenter for Your Product ImageWhen we meet people for the very first time, we will directly picture him/her in our mind. Is he/she a good person, friendly, moody, sassy, or else. This may help in sales. This ability will enable you to recognize character, even hobbies and what people like, in the first meeting.   Once they enter your office you will be able to reckon their needs.  This is a good start to introduce your product to them, and do not forget to make them comfortable to speak to you.
Talk to them, get to know them, be curious about them.  Talk about some light topics to ensure your customer that you can be trusted. After they feel comfortable, then start to gain information about what they need. If it is about their search, of a certain product, ask them about their current product that they use and from what company. Use this information as a comparison to spot superiorities of your product.

It is important to you as a sales person, to know well about your own product, the benefits, price and other important matter related to it. Prepare some brochure, because it will make you easier to explain to the customer. You will also need a literature just in case they asked something that you do not really know.
Convince them that they will need your product, and that they make a good decision by choosing them.   Please remember, to sell only what they need based on the conversation during the sales session. Be a good sales person and a good presenter, while you are selling your product.  Make the customer falling in love with you and buy from you.