Business greeting cards are a clever way to introduce and keep contact with your potential customers. It is a perfect sales tool to open door with a prospective customer. There are times when you feel unappreciated. Ask yourself, how often do you feel taken for granted? Now think about your customers and ask yourself, how much are they worth to you? When you send well-presented greeting cards to your customers they feel that they matter to you.
Most businesses focus on quality but remember that relationships make the difference. Keep in mind that people come back when they feel special. So get personal with your customers and they will reward you with more repeat sales and referrals than you can ever imagine.
One of the good things about business greeting cards is that they last. When people receive cards from someone they don’t expect their curiosity is aroused. And after opening your card, chances are they would display it in their offices or living rooms.
There are other reasons why business greeting cards are important in businesses.
1. Oftentimes, they are more effective than initial phone calls. By sending a greeting card you have a reason to make a follow up call a few days after the recipient receives it.
2. It is a good way to keep in touch without being too pushy.
3. The greeting card lets your customers know that you are always there when needed.
4. Your unique or humorous card will be too valuable to toss; thus, they will be a constant reminder that you sent them.
For customers, business greeting cards also have advantages:
1. Your existing clients will think that you take time to think of them.
2. Greeting cards are a non-aggressive way of communicating. A greeting card will not interrupt their activities.
3. Your current and prospective clients will appreciate your effort to stay in touch with them.
The idea is to keep your card short and to the point. Save the lengthy conversation for initial phone contact or meeting.
Really, your greeting card can make your customers feel that you remember them and care about them. These little things are priceless. Just remember how much more difficult and time-consuming it is to find a new client rather than to keep a current one. In the end, taking time to contact your existing and potential customers will pay a lifetime dividend both personally and professionally.