Advertising is often only seen and enjoyed at a glance. For that reason, a few things had to be specially prepared so that when someone sees the ad can immediately feel attracted. The main key is usually located on the title or tag of the ad. Title or ad tags should be made as attractive as possible so it can attract the attention of even at a glimpse of vision. The words are drawn into the ad title or tag is what will become of the ad. Title or tags should be able to deliver all the content related to the product being advertised. Title or tags should be short but smart and creative.
For example, a furniture company with the lower middle segment buyers, the headline of their ad will be “durable furniture at a cheap price”. This title will attract customers who are in need to buy furniture which is durable but constrained by a minimal budget. But the ads that are made will be different for customers who will decorate their homes with new furniture, beautiful and unique and not restricted with the budget in so the price of the furniture is not their concern, then the title should be changed as “see how your home furniture looks wonderful with us”.
There is no denying that the success of advertising is located on the title or tags. Titles must first attract the reader and then they will decide to read the rest of the ad. Decided to use what kind of title is the most complicated process in making an ad, because the title should be quite interesting. For that, there are some important points that must be embedded when deciding to create an ad title or tag.
Determination of the ad title or tags must be the words that give a positive feeling for the reader. Avoid negative words because in addition can causing a negative impression of the product itself and also cause discomfort for those who read it. Also avoid the use of figurative words that can give a double interpretation, because it will confuse your readers. And often the reader will be lazy because they have to think about the meaning of the message conveyed by the ad. Such ads would be much avoided, because consumers prefer the product with ads delivered with simple but good intentions. Confidence of the advertised products should be reflected in the ad title or tag. Do not use words that may create doubt for readers such as “if” or “buts”, and also avoid words or phrases on probation, since it provides accountability for the product image. Ad title or tags should be conditional on the current, not the past or future.
If your products can be used both by men and women, it must be clearly stated in the title or tag of the ad. Because if not mentioned will potentially lead to loss of one type of consumer that means losing a large number of potential customers. Titles should be able to sell their products instantly. The point is, just by reading the title just as if it had read the whole of the contents of advertisements. Large investments in product advertising would be useless if the title or tags have chosen is not good enough to sell their products. Even though sometimes the content of these ads are not casual or even sell, but will cover the loss if the use of title or tags have already strong enough in selling the product.
The main points are the product and not the company that sells the product. Customer satisfaction is reflected when they feel they are directly addressed. Do not ever start the ad with the company name such as “we”, “us”, or “me” and so forth. But start with what satisfaction will you give to the customer or what collateral you provide to customers by using your product. As an example, “white and bright clothes, wear …”, or” satisfaction of transaction using …”. Do not forget to mention the product name in the title, this is your main priority in order to direct your product name can be remembered.
Besides the satisfaction that can be obtained on the title, then the benefits of the product must also be conveyed in the ad title or tag. Benefit means quality of the products to be conveyed by the ad. Consumers will always look at the advantages and qualities that will be obtained before purchasing a product. Enter some keywords like “shiny hair”, “soft hands”, “nutritious food”, etc. in the title, to build a product image.
Because of limited ad space, then give emphases on product excellence. Use visual or images in advertisements would be a good addition because the images speak more than a thousand words. It should be noted that the headline should be submitted in the form of words, while the visual will deliver the rest. Do not make repetition of the title or the image that will only be futile and dispose of space.
Do not need a genius to design a title of advertising. The important thing is to be smart, creative and original. There are many ad title read by the consumer and they will be able to classify between bombastic title or original title original. No need to make false promises or exaggerated information to be included in the headline or ad tags. The mainstream is Winning more consumer.